Launch of 'Kantoo For All' - a daily English practice SMS service.
La Mark announces the launch in Brazil of 'Kantoo For All' - a new service allowing everyone to practice and improve their English via interactive SMS.
Users are provided with structured daily practice and fun interactive exercises, including new words, phrases, learning tips, as well as interaction with the learning community through competitions and voting. Each week, the service focuses on different practical themes such as: meeting people, getting a job, travel, going out, sports, etc. The service accommodates all English competence levels, whether beginner, intermediate or advanced.
Special promotion of Kantoo products in Brazil
VIVO (Brazil's largest mobile operator) and La Mark announced the "Kantoo World Cup promotion" for Kantoo customers in Brazil. During the promotion (20/3/10 - 19/5/10), VIVO customers who will join any of Kantoo services to learn/practice English, will be able to win (1) trip with a friend to the world cup games in South Africa - all expenses covered!, and (2) 4 weeks of free service of the Kantoo product they are using. The promotion will be supported by extensive exposure by VIVO communication channels and other media. Kantoo existing subscribers' base do also participate in this promotion.
Launch of Kantoo Words - an English vocabulary trainer
La Mark announced the launch of Kantoo Words, a revolutionary new application to boost your English vocabulary fast, in Brazil. Combining multimedia, engaging exercises and practice games, users can learn up to 100 new words a week. Kantoo Words is suitable for all English competence levels (from beginners to advanced), supporting new vocabulary learning as well as the need to practice one's knowledge. "We are happy to expand our English mobile learning services, to support a wide range of customer groups (professionals, tourist workers, kids, etc), and to enable users to choose practical topics where they would like to practice and enrich their English vocabulary," commented Mrs. Helit Maiman, Founder and Chairman of La Mark.
Revolutionary Kantoo English Package in Colombia
La Mark announced today the launch of Kantoo English in Colombia, via a unique package which includes the complete Kantoo English program pre-installed on an advanced Nokia 5220 Xpress Music phone.
The innovative package is distributed via diverse channels.
Kantoo English also available in Brazil!
La Mark announced today the launch of Kantoo English in Brazil, enabling more than 45 million VIVO customers to enjoy
its Practical English learning program over cell phones! The service will be promoted by VIVO, who together with La Mark
are launching the first mobile education service in Brazil.
"We are very excited about the introduction of Kantoo English to the Brazilian market, offering great value to anybody
who wants to learn or practice English," commented Helit Maiman, Founder and Chairman of La Mark. "We are committed to
continuing to provide our customers with the most engaging and effective English practice, on their mobile phones - the
only way that truly allows practice anytime, anywhere, at their own pace."
Kantoo English launch in Chile!
We are happy to announce the launch of Kantoo English in the Chilean market. The service will be offered through our partnership with Movistar Chile, to more than 10 million users. We are very excited about this launch, which continues the Kantoo English expansion into additional markets.
Kantoo English now runs on over 50 handsets.
We have just completed testing the 50th device that will support our application. The device will join the existing arsenal of 49 handsets that were hand picked by Kantoo English experts, representing the most popular phone models from leading companies such as Nokia, Sony Ericsson, Motorola, and others. "Supporting many handsets is very important to us", says Gadi Bleicher, CEO of Kantoo English. "It will bring us closer to the public. Our goal has always been to allow a wide range of users to study."
Over 42,000 people have downloaded Kantoo English.
Only 3 months after the official product launch in Venezuela, we were surprised and delighted by the number of downloads. The Kantoo English team welcomes and thanks everyone, with full confidence that the application will provide our users with both learning and fun.
Customer Phone Survey
In a recent personal phone survey that took place in Venezuela, Kantoo English received great feedback from hundreds of
customers. Some of the feedback provided included: "Kantoo English is a very good method for learning English." (94%), "Downloading
it is simple." (81%), and "The audio and images are great." (72%).
We will continue to remain in touch with our customers in order to make sure the program answers its promise.
Free Course Content
Printouts of Kantoo English course content will be available for free download on January 1, 2009. The printouts will allow students to carry a physical summary of the exciting activities available on their phones with them.
Kantoo English - The Complete Interactive Teaching Program via
Mobile Phones, Launched in Venezuela
Kantoo English, a new and revolutionary concept for English learning, was launched by Movistar Venezuela.
Kantoo English is an English language program that delivers a rich learning experience via mobile phones. It allows you
to learn English at an affordable price using only your cell phone, and without the need for a personal computer.
Kantoo English was developed by La Mark, a world leader in the development of mobile learning education programs. La Mark's
mobile learning, or mlearning, allows users to enjoy multimodal learning experiences via cell phones without the need for
a personal computer.
Helit Maiman, president of La Mark, explained that Kantoo English was developed by experts from the fields of pedagogy,
wireless technology, cellular telephony, and man/machine interface. The common goal of the team has been to make learning
as accessible and engaging for as many people as possible.
Telefonica has signed a regional agreement with La Mark to deliver a broad variety of educational services designed for
cell phones. At the press conference, Mr. Javier Soriano, Vice President of Marketing, said that Telefonica was very pleased
to launch such an innovative product. He is confident that Kantoo English will change the concept of English language education.
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